Catalogue Giant - Lands` End - Selects Accrue G2 as Internet Analytics Solution
World`s Number One Seller of Apparel Online Selects Robust Solution to
Ensure the Continued Success of its Worldwide Online Operations
FREMONT, Calif., December 17, 2001 - Accrue Software, Inc. (NASDAQ: ACRU), a
leading provider of Internet analytics solutions, today announced Lands`
End`s selection of Accrue G2 as its Internet analytics solution of choice.
Using Accrue`s second-generation Internet analytics technology, Lands` End
will be able to process and digest the massive volumes of data its Internet
site generates, so the company can best understand how customers around the
world use its site.
"It is increasingly important that businesses understand how to leverage
their sales channels, such as the Internet, to meet their customers` needs,"
said Bill Bass, vice president of e-commerce at Lands` End. "Accrue G2
provides the cutting edge technology and Internet expertise that enables us
to better understand our customers ` experiences on our site."
Accrue G2`s open platform and flexible user interface will allow Lands` End
to securely integrate reporting from both their national and international
sites so numerous divisions within the company - from marketing to IT to the
executive team - can get the information they need to make timely and
informed strategic decisions. By understanding customer conversion rates and
patterns, for example, the company will be able make smart merchandising and
marketing choices that best suit customer needs and demands.
"Through enhanced planning capabilities, personalization of data, and
customization of reporting, Accrue`s solution can help Lands` End meet its
goal of making the best business decisions possible so its customers
continue to visit and buy on the Web site time and time again," said Jeffrey
Walker, CEO of Accrue Software. "The flexibility, scalability, and power of
our system will allow Lands` End to quickly get the customer information
they need to remain competitive in the marketplace."
About Lands` End
Lands` End is a global direct merchant of classically inspired clothing for
men, women and children, soft luggage and products for the home. Its
offerings are sold through regular mailings of catalogs and a Web site -
landsend.com. Total revenue for fiscal year 2001 was $1.462 billion.
Landsend.com accounted for 16% of total merchandise sales, or $218 million
for fiscal year 2001, up from $138 million in fiscal year 2000.
About Accrue Software, Inc.
Accrue Software (NASDAQ: ACRU) is a leading provider of Internet analytics
solutions that helps companies understand, predict and respond to online
customer behavior. Accrue`s solutions help companies improve customer
loyalty and profitability, and streamline Internet operations. Accrue has
more than 500 customers, including industry leaders such as Deutsche
Telekom, Dow Jones & Company, Eastman Kodak Company, Lands` End, Macy`s and
MTV.
Accrue Software was founded in 1996 and is headquartered in Fremont,
California, with regional sales offices throughout the U.S. and
international headquarters in Cologne, Germany. Accrue has strategic
partnerships with leading technology vendors, including Art Technology
Group, BEA, BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems and
Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500
and at www.accrue.com.
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Accrue, Accrue G2, Hit List, and Pilot Software are trademarks of Accrue
Software, Inc. All other trademarks are the sole property of their
respective owners.
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