Though it’s only offering up a few details, Target Corp. is taking steps to enhance its multi-channel retail base with new e-commerce tools.
In the near future Target will roll out a new e-commerce feature called “Find It at a Target store.” The new tool allows customers to confirm the availability of merchandise on Target.com prior to making a purchase at a store.
Target, No. 16 in the Internet Retailer Top 500 Guide to Retail Web Sites, previewed the new e-commerce tool on its recent third quarter earnings call with Wall St. analysts. “This new online capability provides added guest convenience and is expected to contribute to incremental in-store sales,” Target president Gregg Steinhafel told analysts. “We have a cohesive strategy, which includes leveraging the strength of Target.com to drive traffic to our stores.”
Target, which uses Amazon Services as its e-commerce platform provider, is doing a good job of using the web to drive store traffic, say retail analysts. In a recent report measuring the web and multi-channel effectiveness, Kanbay Research Institute rated Target.com as the best multi-channel retail site in the discount store category.
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