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News Stories Friday, April 7, 2000   
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ShopGoOnline Grows With Vendor Alliances


ShopGoOnline.com, the e-commerce division of GoOnline Networks Corp., has forged three new vendor alliances that will broaden its product offerings into young women's fashion, home decor, and giftware. The deals are with Design House, Hip Tops and E&B Giftware.

     Design House, Wiggins, Miss., offers products for the home decorating and "Do-It-Yourself" home improvement market, including kitchen and bath accessories. Hip Tops, Montreal, will be ShopGoOnline's premier venture into the apparel arena. Selections from the company include tanks, tees and dresses for the young-adult market. E&B Giftware offers health, fitness and novelty items, including free weights, heart monitors, nail dryers to keyboard cleaners.

     Buena Park, Calif.-based ShopGoOnline.com will integrate these products into its current merchandising mix, as well as create separate online shopping boutiques catering to consumer's specific tastes, it says.

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