Say It in Espanol
E-retailer 1-800-Flowers.com, has launched a Spanish language site, 1-800-Lasflores.com. Along with fresh flowers, traditional bouquets and food baskets, 1-800-Lasflores includes an expanded "thoughtful gifts'' section and plans to add a variety of specialty gifts.
"Since 1995, we've had a telephonic presence with 1-800-Lasflores and our Spanish-speaking customer service representatives," says Jim McCann, CEO of 1-800-Flowers. "Now, with the launch of 1-800-Lasflores.com, we are pleased to offer consumers a convenient and enjoyable shopping experience on the Web with a consistently high level of customer service, all in Spanish. We again want to be the pioneer in addressing this underserved segment just as the number of Hispanic consumers using the Internet are starting to grow.''
Star Media, a large Spanish-language interactive company, designed and maintains the site.
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