New Page For boo.com

Sportswear and streetwear online retailer boo.com will publish a spring/summer 2000 season catalog, called the "look book," which it claims marks the first time a "pure-play" apparel e-tailer has used an offline catalog in the U.S. to draw attention to online products.

     The catalog, which showcases 33 products on 44 color pages, will be printed in seven languages, says the New York City-based firm. The book will be distributed in 15 countries through the mail to consumers, and at key fashion and Internet industry events. A toll-free number and an e-mail address connecting to the boocrew, boo.com's contact center, are included in the catalog to place orders via telephone and email.

     The retailer highlights merchandise in the catalog from labels such as Converse, New Balance, Puma, Helly Hansen, The North Face, Maharishi and Final Home. Items featured are representative of the boo.com merchandise mix for the season. Later in the season, the images from the catalog will be available on the company's Web site.