Etronics appoints a new marketing manager
Etronics Inc. has a new director of marketing. The online consumer electronics retailer recently hired David Dwek as the new director of marketing. He will be responsible for strengthening conversion and average order rates, increasing customer retention, establishing partnerships and joint ventures, conducting market research and building the Etronics brand, the company says. He will also work on optimizing existing acquisition channels and identifying new ones, Etronics says.
Prior to joining Etronics, Dwek was a marketing consultant at College Sports Television, where he helped to launch the “March Madness on Demand” campaign, optimize CollegeSports.com and increase sales for more than 100 CSTV-managed online university stores.
Dwek also founded and managed Breakthrough Advertising, where he worked with such clients as Cablevision, HBO, Time, Scholastic, Fort Sill Apache Casino and others.
Back...
