Planet Rx Launches Private Label

PlanetRx.com says its will begin selling a line of private-label vitamins, herbs and supplements priced below leading brands. The products initially will include multivitamins for adults and children, calcium, St. John's wort and ginkgo biloba.

"Providing our customers with quality products at an affordable price is a leading priority at PlanetRx.com,'' says Allan Goldman, vice president of merchandising at PlanetRx.com. "Our new product line gives customers the opportunity to buy the best products available from a name that they can trust, at prices lower than other brands.''

Beginning in late June, PlanetRx.com will offer PlanetRx-label over-the-counter medications such as analgesics, antacids, and cold and allergy products.