NAPA Drives Online
The Automotive Parts Group of the Genuine Parts Co., a major distributor of automotive replacement parts, has launched www.napaonline.com, leveraging new technology and its existing bricks-and-mortar assets to extend the NAPA brand online.
Napaonline.com provides consumers with fulfillment through a national network of warehouses and more than 6,000 NAPA Auto Parts stores. Customers now have access via the Internet to NAPA's product offering for same-day shipping and 24-hour information access, says Atlanta-based Genuine Parts.
Internet shoppers can choose from an inventory of 200,000 automotive parts, accessories, tools and equipment. The site allows potential customers visiting the site to customize search information specific to their car's make, model and year and will leverage real-time repair information, the company says.
For site visitors planning a do-it-yourself car project, Napaonline.com will help produce a list of the parts and supplies needed, enabling visitors to order the merchandise online or take the shopping list to the nearest NAPA store for purchase.
The addition of new e-commerce capabilities positions NAPA as a "one-stop" shopping site for all car ownership needs. The opening of NAPA's virtual store complements and enhances current retail operations by not only generating Internet sales, but also driving traffic to NAPA stores for help and advice, it says.
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