Offermatica secures $7 million in venture capital

Offermatica, a provider of on-demand testing and optimization services, today announced it has secured nearly $7 million in venture capital funding in a financing round led by Baker Capital.

The company will use the money to expand Offermatica’s sales and marketing operations and to fund product development, the company says.

Offermatica enables consumer brands, direct marketers and advertising agencies to test how consumers respond to real-time changes in site content, using A/B split tests and multi-variate approaches without IT involvement. Its customers include Monster.com, Timberland and PETCO Animal Supplies.