MSNBCSports.com, the sports news Web site, says it has entered an alliance with eFanshop, an e-retail portal featuring licensed sports merchandise and apparel. Under the deal, eFanshop will operate an online store for MSNBCSports. It is slated to open in early June, the parties say.
EFanshop will be the main supplier of products carried by the MSNBCSports store and will manage its operations, including site design, merchandising, customer service and order processing and fulfillment.
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