Gap Puts on New Pants Online

Gap says its Web store will begin selling a vastly expanded assortment of jeans and khakis, including more than 175 sizes, 25 fits and 15 colors and washes. To help shoppers sort through the selection, the retailer has added a new tool, pants@gap.com. Accessible via an icon on the site, the tool lets shoppers select one of three categories: find the right size, find the right fit or find the right color. The tool also lets shoppers compare styles side-by-side from four different perspectives: front, back, side and sketch.