Priceline Inks Marketing Pact

Priceline.com's WebHouse Club, whose members name their own price for retail goods and shop for them at a discount at local stores, says it has formed a strategic alliance with ADVO, the nation's largest direct mail marketing company. Under the agreement, the two companies will market WebHouse Club's Half-Price program and its new gasoloine service to ADVO's 24,000 clients and 600 sales agents. The gasoline service will launch this summer.