GolfBalls.com and 1-800-PetMeds Select StrongMail to Power Business Communications
StrongMail Infrastructure Simplifies and Optimizes Email Operations, Enables Retailers to Focus on Customer Satisfaction
REDWOOD SHORES, CA. - August 09, 2005 - StrongMail Systems , the innovation leader in digital messaging infrastructure, today announced that GolfBalls.com, the online destination for golf-related custom items and 1-800-PetMeds (NASDAQ: PETS), America’s Largest Pet Pharmacy, have selected StrongMail as their email delivery platform. StrongMail will enable the online retailers to optimize their email operations and ensure timely, reliable delivery of their business-critical communications.
Although the adoption of email as an essential channel for communication and commerce has reached unprecedented heights, most companies still rely on dated email infrastructure that consists of unsupported, freeware mail transfer agent (MTA) for mail delivery; and cobbled-together custom code for personalization, integration, management, tracking and reporting.
“Email is one of the most vital elements to GolfBalls.com’s success. As our business expanded, we were spending more and more time and resources trying to keep our home-grown email system up to par. We were missing revenue every time it didn’t work exactly like we wanted it to,” said Steven Broussard, Director of Marketing at GolfBalls.com. “StrongMail’s email infrastructure solution will enable us to optimize our email communication efforts, while freeing up vital resources to focus on improving the overall customer experience and our bottom line.”
StrongMail is a patent-pending Email Application Server developed on service-oriented architecture that combines a state-of-the-art MTA with advanced technology for integration, dynamic content generation, delivery, reporting and tracking. Designed to simplify email deployment and streamline email operations, StrongMail empowers companies to focus on their core business instead of the underlying “plumbing.”
“Our commitment to our customers requires knowledge and improvement of our email deliverability rates, which wasn’t possible with our previous email system,” said Chris DiGiacomo, Systems Manager, 1-800-PetMeds. “We chose StrongMail for its self-help delivery diagnostic features and Live Updates for ongoing compliance with ever-changing industry standards, regulations and best practices required for deliverability success. With StrongMail, we can proactively track and ensure that our customers are quickly and reliably receiving the emails we’ve sent.”
“Innovative companies dedicated to growing their business through outstanding customer service are increasingly relying on StrongMail Systems to provide a complete, reliable email infrastructure with unmatched delivery rates and support for the latest technology standards,” said Frank Addante, Founder of StrongMail Systems. “There is no better solution today for enterprises, service providers and ISVs to enhance and extend the value of their email communications.”
About StrongMail
To provide enterprises, service providers and ISVs with the performance, delivery, visibility and control needed to maximize the value of the email channel, StrongMail Systems built the world`s first email application server; a complete infrastructure for email delivery. StrongMail software, powered by patent-pending AMP Technology™ (Asynchronous Memory Processing), includes an MTA optimized for email delivery, a message assembly engine for dynamic content, advanced message tracking, intelligent bounce management, Live Updates for deliverability, and clustering capabilities such as an email optimized load balancer. StrongMail leverages a Service-Oriented Architecture (SOA) for easy integration with any business systems via Web Services (SOAP/XML) or SMTP. StrongMail exceeds the performance requirements of even the most demanding enterprises and service providers with the ability to assemble, deliver and track over one million highly-dynamic messages on a single, standard server.
About StrongMail Systems
StrongMail Systems, the innovation leader in digital messaging, is the only company that has solved the email challenge at its core, thereby empowering businesses to fix, enhance and extend their email communications. StrongMail Systems has pioneered the email application server - the industry`s first complete, fully integrated infrastructure solution for outbound email. Companies use StrongMail software to email-enable disparate business assets, and deliver marketing messages, order confirmations, and other transactional communications seamlessly and in real-time. StrongMail is application agnostic and easily integrates with CRM, e-commerce and financial applications, as well as custom developed solutions to unlock the potential of email for enterprises, service providers and ISV`s. Founded in 2002, StrongMail Systems is privately held and funded by Sequoia Capital and Evercore Ventures. The Company is headquartered in Redwood Shores, CA, and can be found on the Web at www.strongmail.com.
For More Information:
Dara Sklar or Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com
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