Online Book Giant Abebooks.com Among Beneficiaries of World-Class Web Analytics
MOUNTAIN VIEW, CALIF. – February 14, 2006 – Quova, Inc., the leading provider of Internet geolocation data and services, and Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, today announced the success of a partnership to deliver best-in-class web analytics that provide the geographic source of online traffic to global enterprises.
The Coremetrics 2006 Activity Atlas, powered by Quova’s geolocation technology, has enabled Abebooks.com, the world’s largest online marketplace for books, to better understand its online traffic and drive stronger targeted marketing efforts. Abebooks.com is using Activity Atlas to determine customer locations and market to them accordingly.
“We operate websites in five countries serving customers in every corner of the world,” said Chris Burdge, marketing manager for Abebooks.com. “Coremetrics Activity Atlas has enabled us to analyze the effectiveness of our marketing strategies by region, right down to the city, and this has allowed us to focus our efforts for optimal impact.”
The Coremetrics 2006 Activity Atlas leverages the geographic, connection and routing data provided by Quova’s geolocation technology and reports traffic, visitor and conversion metrics to measure the results of geographically-based marketing efforts, both online and offline.
“Coremetrics is the world leader in innovative analytics solutions for online marketing, and we’re proud to contribute so much to the success of their relationships with their global customers,” said Gary Jackson, COO of Quova. “Partnering with Coremetrics is key to Quova’s positioning as the dominant geolocation provider to the online marketing industry, and we expect continued growth in this lucrative space.”
About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
About Abebooks.com
Abebooks.com. is the world`s largest online marketplace for books, with over 80 million new, used, rare, and out-of-print titles listed for sale by more than 13,500 independent booksellers from around the world. Abebooks.com has millions of customers who purchase up to 20,000 books a day from its 5 global websites. A true internet success story, Abebooks.com has been selling books online since 1996, and is a private company based in Victoria, BC Canada, with offices in Germany and Spain.
About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of IP Intelligence and geolocation services to online businesses, including five of the world’s six largest global Internet companies. Quova`s patented technology provides the geographic location of website visitors in real time, enabling businesses to detect fraud, manage digital rights, target content, conduct site analysis and ensure regulatory compliance. Quova’s customers and partners include such industry leaders as Major League Baseball Advanced Media, BBC, Bell Canada, Cisco Systems, Corillian, IBM SurfAid, Absolut, Bankinter, Globo, Times Online and Sky Sports. A privately held company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group and Schoffstall Ventures, Quova is headquartered in Mountain View, California (T: 650.528.3700) with European headquarters in Amsterdam, The Netherlands (T: 31.20.888.45.30). Visit Quova online at www.quova.com .
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