New Service Designed to Complement Existing Dealer Marketing Services
Milwaukee, Wis., February 13, 2006 — ARI (OTCBB:ARIS), a leading provider of sales and profit-building technology solutions for equipment dealers, announced today the availability of eMailSmart™, a new component of ARI’s Dealer Marketing Services, that enables dealers to build their business by marketing their products and services to customers via email.
eMailSmart, ARI’s template-based email service, provides dealers with an automated, easy to use, cost-effective way to reach customers throughout the year. The basic eMailSmart service includes a “Get on the List” point of sale kit to help dealers sign up customers for email, plus four template-based campaigns that can be sent to up to 500 customers per campaign. An expanded version of the service includes a quarterly newsletter and delivery to up to 5,000 customers per campaign.
“More than 30,000 dealers and distributors use ARI for catalog and website solutions to help them increase sales, improve efficiency and better serve their customers. The addition of eMailSmart to our suite of Dealer Marketing Services takes our value-added services to the next level, enabling dealers to communicate with customers who subscribe to a dealer’s email program,” said Brian E. Dearing, chairman and chief executive officer of ARI. “eMailSmart is designed to harness the power of email while simplifying its use and ensuring that all federal and state rules and regulations are adhered to.”
Dearing said that eMailSmart can be used as a stand-alone product or to complement ARI’s other Dealer Marketing Services including WebsiteSmart™, WeatherSmart™ and ARI MailSmart™. “When combined with our other services, eMailSmart becomes an even more cost-effective way of communicating with customers on a regular basis to drive in business and build customer loyalty,” added Dearing. “For example, when eMailSmart is used to supplement WebsiteSmart and WeatherSmart, a dealer’s website is automatically updated to display products and promotions that reflect weather changes and an email is sent out to customers who signed up for email promoting specials on equipment and services,” said Dearing.
“I needed a way to quickly get word out to my customers about a four-day sales event on my website over the Thanksgiving weekend,” said Lori D. Miller, co-owner of Nesco, Inc, an Arctic Cat and Yamaha power sports dealership in Gouverneur, NY. “Based on my experience working with ARI to deploy my website using ARI’s WebsiteSmart, I was confident that eMailSmart was the way to go. And it was. In less than 5 days, ARI’s Dealer Marketing Team created the message, the graphics and sent out the email to my entire list of Internet customers,” added Miller. “My results were even more impressive. Over the four-day weekend, the promotion accounted for more than $15,000 in sales!” concluded Miller.
According to Dearing, ARI’s Dealer Marketing Services suite includes eMailSmart, WebsiteSmart, ARI MailSmart™, WeatherSmart, SeasonSmart™ and Content Management Services.
About ARI
ARI is a leading provider of electronic parts catalogs and related technology and services to increase sales and profits for dealers in the manufactured equipment markets. ARI currently provides approximately 88 parts catalogs (many of which contain multiple lines of equipment) for approximately 69 equipment manufacturers in the U.S. and Europe. Approximately 83,000 catalog subscriptions are provided through ARI to more than 30,000 dealers and distributors in approximately 89 countries in a dozen segments of the worldwide equipment market including outdoor power, power sports, ag equipment, recreation vehicle, floor maintenance, auto and truck parts aftermarket, marine and construction. The Company builds and supports a full suite of multi-media electronic catalog publishing and viewing software for the Web or CD and provides expert catalog publishing and consulting services. ARI also provides dealer marketing services, including technology-enabled direct mail, email and a template-based dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. In addition, ARI e-Catalog systems support a variety of electronic pathways for parts orders, warranty claims and other transactions between manufacturers and their networks of sales and service points. ARI currently operates three offices in the United States and one in Europe and has sales and service agents in England and France providing marketing and support of its products and services.
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