Free desktop application automatically displays list of bargains, features product and merchant reviews, shows real-time auction listings
Feb. 15, 2006, New York, NY – SmartShopper (www.SmartShopper.com) today launched a robust comparison shopping tool that scours both retail and travel Web sites, combining two Internet activities into one simple application. SmartShopper is a free, easy and safe desktop program that delivers a list of competitive deals from trusted merchants in the browser sidebar. Users only need to download SmartShopper once and the smart tool works like a full-time personal shopping assistant. When users actively shop for a specific product or travel itinerary, SmartShopper identifies exactly what they are looking for and intelligently appears in a separate browser pane with other matching, competitive offers.
Instead of having online consumers browse one site at a time to compare prices, SmartShopper searches more than 13,000 sites, uncovers hidden bargains and allows for direct price and product comparisons. Users looking to buy consumer products or make travel arrangements can access the best available deal from thousands of vendors automatically delivered to them. With a few clicks, users can buy from their trusted brand of choice.
"SmartShopper solves the primary problem of traditional online shopping – time-consuming search through multiple sites just to ensure you`re making the right decision,” said Ziv Eliraz, vice president for strategic alliances at SmartShopper. “SmartShopper harnesses the true potential of e-commerce by delivering simple desktop software that makes order out of the scores of similar vendors, avoiding irrelevant promotions and delivering an enhanced level of comfort and convenience to online shoppers."
By leveraging strategic partnerships with well-known retail and travel brands such as Shopping.com, Epinions and ebookers.com, SmartShopper can deliver dramatically lower prices and hard-to-find deals. In addition to displaying prices, the tool also provides comprehensive product information, merchant reviews, and auction listings with real-time bids to help consumers make more informed decisions on what and where to buy.
Online retail is projected to increase to $329 billion by 2010, and travel remains the largest online retail category growing from $63 billion in 2005 to $119 billion in 2010, according to a September 2005 Forrester Research Report.
SmartShopper can be easily installed on the user’s computer and is available for free at www.SmartShopper.com.
About SmartShopper
Founded in 2005, SmartShopper.com Inc. is headquartered in New York City, with a Research and Development center in Tel Aviv, Israel. Privately-held, SmartShopper is backed by prominent and seasoned shareholders including Deutsche Bank, Eurofund and Unterberg, Towbin.
The SmartShopper personal comparison tool helps online consumers make informed decisions while continuing to shop where and how they feel comfortable. SmartShopper’s technology combines multiple shopping and travel Web sites to provide consumers with a safer, faster and easier online shopping experience. The company also facilitates direct comparisons between vendors, providing a smarter and more effective way to reach customers. SmartShopper partners include Shopping.com, Epinions, ebookers.com and many others. For more information visit www.SmartShopper.com.
Press Contact: Kevin Mercuri
kmercuri@5wpr.com; 212-999-5585
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