ROCKVILLE, Md. -- January 2, 2002 -- Manugistics Group, Inc. (Nasdaq: MANU), the leading global provider of Enterprise Profit Optimization[TM] (EPO) solutions that help companies enhance margins by lowering costs and improving revenues across their supply-demand networks, today announced that Staples, Inc. (Nasdaq: SPLS) has chosen the Manugistics collaborative promotions management solution. The software modules will help Staples create and manage more effective, higher impact multi-channel promotional events to improve promotional lift, increase customer satisfaction and enhance profits.
Staples will use Manugistics NetWORKS Promotions[TM] and other Manugistics software modules, to manage and optimize its promotions pricing and forecasting process to enhance profitability and store traffic consistent with business objectives such as sales volume and market share. Staples also expects to enhance its ability to promote the right items, improve the analysis, measurement and tracking of promotions, and improve the accuracy of its promotional demand forecasts to ensure that that once a promotional event begins, products are available where and when customers want them. The solution will be deployed across Staples` U.S. operations.
"Staples chose Manugistics based on their experience in pricing optimization and the unique ability of its NetWORKS Promotions solution to automatically optimize promotions based on business objectives and advanced analytics," said Doreen Romano, Staples Senior Vice President of Merchandise Planning Support. "We believe the Manugistics solution will help to provide Staples with increased predictability and effectiveness needed to support our strategic goals across the various sales channels."
To create an optimized promotional campaign, the Manugistics collaborative promotions management solution examines such factors as market segmentation, cross-channel impact, product cannibalization, advertising effect, seasonality and product lifecycle on the demand side, while taking into account inventory availability and costs on the supply side.
Campaign results can be tracked and analyzed to help companies fine-tune future promotional events. Staples first plans to use the solution to optimize promotions involving circulars and in-store displays, before extending its use to all promotional vehicles including targeted emails and customer mailers.
"Manugistics` suite of pricing and revenue optimization (PRO) solutions is well designed for retail leaders such as Staples that seek to find new ways to increase profitability and customer satisfaction," said Rich Bergmann, Manugistics` president. "We look forward to helping Staples remain at the technology forefront of this competitive industry."
About Staples, Inc.
Staples, Inc. is an $11 billion retailer of office supplies, business services, furniture and technology to consumers and businesses from home-based businesses to Fortune 500 companies in the United States, Canada, the United Kingdom, Germany, the Netherlands and Portugal. Headquartered outside Boston, Staples invented the office superstore concept and today is the largest operator of office superstores in the world. The company has over 50,000 employees serving customers through more than 1,300 office superstores, mail order catalogs, e-commerce and a contract business. More information about the company is available at http://www.staples.com.
About Manugistics Group, Inc.
Manugistics help companies lower operating costs, improve customer service, enhance profitability, and accelerate growth by optimizing the supply-demand network from design and procurement through pricing and delivery. The company provides comprehensive solutions -- for supplier relationship management, supply chain management, and pricing and revenue optimization. Its clients include industry leaders such as 3Com, Amazon.com, Boeing, BP, Brown & Williamson, Caterpillar, Cisco Systems, Coca-Cola Bottling, Compaq, DuPont, eConnections, Fairchild Semiconductor, Ford Motor Company, General Electric, Harley-Davidson, Hormel, Levi Strauss & Co., Marriott, Nestle, Texas Instruments, Timberland, Unilever, and United Airlines. For more information, go to www.manugistics.com.
FOR ADDITIONAL INFORMATION REGARDING THIS ANNOUNCEMENT, CONTACT THE MANUGISTICS NEWSBUREAU HOTLINE AT 301-984-5330.
Contacts:
Joel Weinshank
Manugistics Group, Inc.
jweinsha@manu.com
301-984-5330
John Conley
Ogilvy PR (For Manugistics)
john.conley@dc.ogilvypr.com
202-452-9524
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FORWARD LOOKING STATEMENT
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, increased economic uncertainty following the tragedy of September 11, 2001, the timing and degree of any business recovery in light of the continuing economic downturn, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, competition, risks related to quarterly performance, risks of new business areas, international expansion, business combinations and strategic alliances, lengthening of sales cycles for software products and services, and the effectiveness of the cost reduction efforts undertaken by Manugistics. A decreased demand for computer software due to weakened economic conditions could result in decreased revenues or lower revenue growth rates. More information about factors that potentially could affect Manugistics` financial results is included in Manugistics filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended February 28, 2001 and Quarterly Report on Form 10-Q for the quarter ended August 31, 2001, and pending registration statement on Form S-3 filed December 21, 2001. Manugistics assumes no obligation to update the forward-looking information contained in this announcement.
Manugistics is a registered trademark, and the Manugistics logo, the phrase "Leveraged Intelligence," Enterprise Profit Optimization, Manugistics NetWORKS Promotions and Manugistics NetWORKS are trademarks of Manugistics, Inc. All other product or company names mentioned are used for identification purposes only, and may be trademarks of their respective
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