Contact:
Rebeca Schiller
E4X, Inc.
(212) 836-4906
rebeca@e4x.com
Tracy Benelli
Proflowers, Inc.
(858) 729-2774
tbenelli@proflowers.com
Merridith Ingram
Manning Selvage & Lee
(212) 213-7776
merridith.ingram@msl.com
Online flower retailer will offer risk free multi currency solution to customers abroad
New York, NY, January 7, 2001 – E4X, Inc., a provider of a risk free online multi-currency solution that enables businesses to sell in local currencies without currency risks, announced today that Flowerfarm.com, a Proflowers, Inc. company and the Internet’s leading direct marketer of fresh flowers and plants sourced from global growers, will integrate the E4X REX multi-currency solution into its e-commerce engine. Flowerfarm.com users will now be able to view final prices and pay for products in Euros, while the company settles in U.S. dollars.
With the E4X REX multi currency solution, Flowerfarm.com customers will have the assurance that the displayed prices on the catalogue page will be the final and exact cost that will be charged to their credit card. Simultaneously, Flowerfarm.com will receive payment in U.S. dollars, based on an agreed and guaranteed rate of exchange provided by E4X. By eliminating the currency risks associated with selling in local currencies, E4X guarantees the final transaction price to both Flowerfarm.com and its customers.
“As the largest pure flower Internet player in the industry, we continue to expand our services. One option we wanted to have for our customers was to enable them to shop in their local currencies,” said Yuval Moed, Vice President, International, at ProFlowers, Inc. “However, the task of managing several currencies is very complex and not within our expertise; we needed to work with a company that could provide a cost effective solution that would give us the capability to sell in numerous currencies, eliminate all the currency risks and provide us with all the features and tools that we need to successfully increase our market share and revenue streams.”
The E4X REX is an advanced financial tool that is compatible with all major payment systems and eCommerce platforms. It is the first multi-currency solution that eliminates foreign exchange risks, costs and complications related to selling in numerous currencies. The E4X REX is a flexible solution that offers Flowerfarm.com the means to conduct foreign business transactions and features the ability to lock in prices for any time interval including holiday specials and other promotions within the year.
“Flowerfarm.com is a perfect example of the globalization of eCommerce,” said Yuval Tal, CEO of E4X Inc. “With our solution, Flowerfarm customers from all over Europe will now be able to purchase flowers in Euros, knowing the final purchase price. Because E4X guarantees the exchange rates for both sides, neither the customer nor Flowerfarm.com bares any of the risks or complexities of foreign currency transactions. E4X’s flagship solution will provide Flowerfarm.com with enhanced global e-commerce capabilities, enabling it to provide a better service to its customers in Europe and gain a competitive advantage over other Internet floral companies.”
About Proflowers, Inc.
Proflowers, Inc., headquartered in San Diego, California is the largest direct-from-the-grower flower company in the U.S. and the first flower retailer to offer a 7-Day Freshness Guarantee. Using its proprietary supply chain compression solution for the floral industry, the company offers customers an ever-changing variety of fresh, affordable flowers and plants through its network of growers. A rapidly expanding international flower provider, Proflowers earned Forrester’s number one PowerRankings in the Flower category for two consecutive periods in 2000 and has sustained the number one florist ranking from BizRate for two straight years. Jared Polis launched Proflowers in 1998.
About E4X
E4X, Inc. enables eBusinesses that are expanding globally to sell in foreign currencies easily and without currency risks. By employing E4X`s cost-effective solution, online businesses can display final prices in local currencies, while receiving exact payment in their currency of choice. This multi-currency solution is easy to integrate, minimizes costs and hassles and is designed to support local marketing strategies. Compatible with all major payment systems and eCommerce environments, E4X eliminates all foreign currency exchange risks by bringing advanced financial tools to the point of sale. Founded in 1999, E4X is based in New York and is privately held. The company also operates a research and development facility in Tel Aviv, Israel. For further information, visit www.e4x.com.
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