Avenue A | Razorfish names Kokich as worldwide president

Seattle-based Avenue A | Razorfish, a unit of aQuantive Inc., has named Clark Kokich worldwide president. Kokich has held a number of executive management positions within Avenue A | Razorfish since he joined the company in 1999, most recently as president of Avenue A | Razorfish`s west region and before that as president of Avenue A`s Seattle and Chicago offices. Prior to Avenue A | Razorfish, Kokich held executive positions with Calla Bay retailers, AT&T Wireless and Cole & Weber.

Kokich will be responsible for overseeing the day-to-day operations of 11 U.S. offices and nearly 900 staffers. He also will be instrumental in setting the future direction of the interactive marketing and technology services company

Avenue A | Razorfish is the result of the July 2004 merger of Avenue A, the largest buyer of digital media and paid search, and Razorfish, web site design and development company.

Avenue A | Razorfish, with revenue of $87.4 million through the first half of this year, is the largest of aQuantive`s three operating units. The business currently makes up more than 60% of aQuantive`s overall revenue of $142.2 million at the end of June 2005. Avenue A | Razorfish serves more than 20 of the Fortune 100 companies. Clients list includes AstraZeneca, Best Buy, Ford Motor Co., Kraft, Levi`s, Microsoft, Nike and Verizon. AQuantive’s other units are marketing Atlas and Drive Performance Marketing.