H-E-B Selects Engage Content Management and Workflow Automation Software for Ad Production
Leading Independent Food Retailer to Deploy Engage`s Retail Industry Solution to Improve Promotion Planning, Tracking and Effectiveness
ANDOVER, Mass., January 8, 2002 - Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software company and majority-owned operating company of CMGI Inc. (Nasdaq: CMGI), today announced that H-E-B, one of the nation`s largest independently-owned food retailers, has selected its content management solution for ad production as part of an enterprise-wide strategic software investment. H-E-B will install Engage`s Retail Industry Solution to improve workflow of millions of advertised weekly circulars and advertising collateral with 66 different versions, distributed across more than 295 stores throughout Texas, Louisiana and Mexico.
"H-E-B selected Engage Retail Industry Solution to automate ad production, eliminate redundancies and streamline workflow," said Pauline Giordani, vice president of Advertising, H-E-B. "H-E-B chose Engage`s software, because it offers a flexible solution for managing digital assets and replicating the creation and delivery of the ads from point of item selection through print."
The Engage Retail Industry Solution is comprised of three core software platforms: ContentServer, workflow automation and digital asset management software with the capability to deliver marketing programs across both traditional and new media channels; ApprovalServer, an Internet-based solution that helps companies proof, edit and approve content for delivery; and PromoPlanner, a planning solution that helps companies maximize their return on promotional campaigns.
Engage`s PromoPlanner software will enable H-E-B to integrate its advertised promotions with other business systems automatically, allowing the retailer to retrieve product information such as SKU numbers, pricing, and product and promotion-based historical financial performance data with increased efficiency. When combined with the broader Content Management solution for multichannel marketing, this information triggers the workflow automation tools in ContentServer, which then tracks the promotion as it moves through the system to ApprovalServer, enabling employees to proof, correct and revise online and offline promotion materials before they are delivered across various channels.
"We`re pleased H-E-B has chosen Engage`s Retail Industry Solution suite of solutions to improve workflow, enhance promotion tracking and maximize promotion effectiveness," said Christopher Cuddy, CEO and president of Engage. "The software provides retailers with comprehensive versioning and multiple output options that together provide a significant advantage for our clients. Additionally, our software can be customized and optimized to run different promotions for diverse regions and is flexible enough to allow retailers to choose the publishing options that best meets their needs."
About Engage
Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and ad serving company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Engage`s content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com.
Engage ContentServer, ApprovalServer and PromoPlanner are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
About H-E-B
Founded in Kerrville, Texas in 1905, H-E-B employs 55,000 partners and operates 295 stores in Texas, Louisiana, and internationally in Mexico.
Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking statements about us, including statements regarding the benefits H-E-B will derive from using our software products. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.
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