Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Friday, May 19, 2000   
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Living It Up At Amazon

Home furnishings e-tailer living.com has partnered with Seattle-based Amazon.com to open the new "Home Living" store at Amazon.com.

     In early February, the companies announcement that they had entered into a strategic alliance to create an integrated Home Living tab at Amazon.com. Customers can access the new Home Living store at www.amazon.com/homeliving or by clicking the Home Living tab at the top of Amazon.com's welcome page.

     Home Living visitors can shop for the same selection of products found at living.com, including furniture, decorative accessories, bed and bath linens, lighting and rugs. The Home Living store will also feature tools and services such as the interactive Room-Designer, Style Finder, free professional design advice from Ask-a-Designer and the ability to order free fabric and leather swatches, says Austin, Texas-based living.com.

     As part of the launch, customers will save 20% on all purchases from the Home Living store until June 15, 2000, and receive free shipping for deliveries within the continental U.S., the companies say.

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