Search engine marketing company Oneupweb has launched a new service, LiveWire XML, that helps get dynamic and other hard-to-crawl web site content into Google’s index. It’s an alternative to a free, downloadable tool for site operators from Google called a Sitemap generator, which Google itself recently made available to address the same issue. The difference, according to Oneupweb CEO Lisa Wehr, is in ease of implementation at the site operator’s end.
Basically, both approaches format content so as to optimize it for feeding to Google’s SiteMap, a new service from the search engine company that aims to find and digest deep or frequently-changing web page content, such as XML feeds from product databases. Downloading Google’s Sitemap Generator tool requires some configuration effort by the site downloading the tool and likely IT support to complete the process, according to Wehr. Using the Sitemap generator tool also requires the site operator to have access to a specific programming language, Python.
By contrast, LiveWire XML is a service offering that doesn’t require time from site operators for installation or use and doesn’t use Python, according to Wehr. “It’s a custom spider that crawls our clients’ sites, regardless of their size, brings back a list of every URL on the site, and formats and optimizes that information in a way that Google wants to see it,” she says. LiveWire XML then sends the collected information directly to Google Sitemaps.
The process, adds Wehr, is “totally automated. You don’t have to spend time figuring out which pages are being indexed by Google and which aren’t. All of the web pages you want indexed are being included.”
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