American Eagle Outfitters today launched the AE All-Access Pass, a rewards program for all customers who shop online, in-store and via the phone.
The new loyalty program is free to AE customers ages 13 years or older who sign up at ae.com or at AE stores. Members get an individual AE All-Access Pass with a personal program number and instructions.
Designed to look like a VIP back-stage pass, the membership application comes with wallet cards, key chain passes and AE-branded stickers that can be put on iPods, credit cards, cell phones or other objects.
Members start earning credits immediately on any AE purchases. Every three months, during the peak seasonal introductions of merchandise, AE gives each member a reward certificate based on their prior spending.
Members also gain full access to a section of ae.com featuring music, sales, events and contests. AE also gives members special benefits, such as a 15% discount on their birthdays. Members can earn extra points when purchasing items by using their credit cards.
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