TradeStone Software, provider of web-based supply chain technology, has appointed Holly Allison as vice president of marketing and business development.
Allison’s primary responsibility will be to build TradeStone’s brand among retail and sourcing companies as part of a marketing strategy that the company plans will drive TradeStone’s sales growth in the coming year.
Before joining TradeStone, Allison was director of marketing at Optiant, where she was responsible for all aspects of marketing the company’s supply chain design and optimization software. Before Optiant, Allison was senior manager of public relations at Ariba Inc., where she led the growth of the first online marketplace that matched manufacturers with suppliers.
The company says her appointment is part of an initiative to expand its sales team. “Holly’s extensive experience in marketing supply chain companies and her work in the manufacturing, retail and consumer packaged goods sectors make her an ideal addition to the TradeStone team,” said Sue Welch, CEO of TradeStone Software. “Her proven track record of turning ideas into action will help broadcast TradeStone’s vision as the company continues to lead the industry in innovative sourcing strategies.”
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