BIGFOOT INTERACTIVE NAMES SOPHIA CORONA CHIEF FINANCIAL OFFICER
Appointment Strengthens Seasoned Executive Team
NEW YORK -- January 10, 2002 -- Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications technology and services, today announced the appointment of Sophia Corona as chief financial officer. In this role, Ms. Corona will oversee and steer the company`s financial planning and operations, and will report to Bigfoot Interactive CEO Al DiGuido.
Ms. Corona`s extensive financial and operational experience includes senior level posts at companies such as Ian Schrager Hotels; Kamsky Associates, a division of American International Group (AIG); Prism Communications Services, a nationwide advanced telecommunications provider known for its "Red Connect" brand that was later acquired by Comdisco; and Visual Radio, a technology incubation and development company where she most recently served as chief financial officer. In these roles, she was responsible for financial management and planning, mergers and acquisitions, capital formation, accounting operations, expenditure analysis and operational benchmarking.
"Bigfoot Interactive`s rapidly expanding business and revenue streams demand the expertise of a senior financial professional of Sophia`s caliber," said Al DiGuido, CEO of Bigfoot Interactive. "Sophia`s ability to build and direct successful financial operations within both corporate and entrepreneurial environments will help to accelerate the company`s growth and further capitalize on our momentum."
Over the past year, Bigfoot Interactive has signed many new notable blue chip clients and partners, including Fingerhut, Newsweek and Vertis, among others. The company`s full service approach, including its scaleable technology platform, professional services and vertical market expertise, helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications.
"Bigfoot Interactive continues to lead the way in developing both state of the art email technologies and industry benchmarks for best practices in email communications," said Ms. Corona. "I believe the company`s proven full-service business model, strong reputation, expanding client base and top-tier investors make it well positioned for ongoing success and leadership in this growing market."
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications technology and services. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, BMC Software, Alitalia and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom® Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company`s investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom® Corporation (Nasdaq: ACXM), Axalon Ventures and HPJ Media Ventures.
Contact:
Bigfoot Interactive
263 Ninth Avenue
New York, NY 10001
Phone: (212) 295-3000
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