PeopleSoft to Acquire Annuncio
Enterprise Applications Leader to Acquire Personalized Online Marketing Solution
PLEASANTON, Calif.--Jan. 11, 2002--PeopleSoft Inc. (Nasdaq: PSFT) today announced that it had entered into a definitive agreement to purchase the intellectual property and certain assets of Mountain View, Calif.-based Annuncio Software Inc. With this purchase, PeopleSoft continues to raise the bar in delivering industry-leading CRM functionality.
Annuncio`s leading marketing automation solution for email and web customer interaction, combined with PeopleSoft`s industry leading CRM solution, will enable companies to automate and personalize online customer business interactions within a single integrated CRM solution. This functionality will give PeopleSoft customers the ability to execute marketing campaigns utilizing online dialog and web site marketing to maintain real-time personalized conversations with customers.
The dialog marketing capability being acquired by PeopleSoft automatically coordinates personalized interactions with customers through email, web links, banner ads and direct mail. Personalized landing pages and surveys on web sites, as well as targeted follow up offers, can be used to drive customer loyalty and maximize each customer interaction.
These web site marketing features enable companies to personalize products, services and content presented on their websites. Fitting seamlessly into existing web sites, web site marketing allows companies to easily tailor the content and offers presented to each visitor. Products and services can be merchandised utilizing a customer`s or prospect`s personal profile to help drive incremental revenue.
Companies can realize dramatic increases in customer response rates when they combine personalized online communication channels including email and web links, with traditional marketing channels such as direct mail and telemarketing. Increased response rates drive top line revenue and build customer loyalty. Online channel communications also enable companies to personalize an ongoing dialog with their customers, significantly reducing the cost of customer interactions. This real-time dialog results in lucrative cross sell opportunities and incremental revenue.
"This acquisition demonstrates PeopleSoft`s continued commitment to expand our industry-leading pure internet customer relationship management (CRM) solution," said PeopleSoft Senior Vice President and CRM General Manager Stan Swete. "The expanded functionality will enable companies to build loyal customer relationships, increase revenue, and communicate more effectively through more interactive media -- where costs can be lower, more information can be conveyed, and more personalized offers and promotions can be delivered."
"PeopleSoft has made another smart acquisition in its drive to build its technology portfolio," said Joshua Greenbaum, principal, Enterprise Applications Consulting, Daly City, Calif. "Combining Annuncio`s software with PeopleSoft CRM extends PeopleSoft`s base of functionality and increases its competitiveness in the market."
The acquisition is subject to customary closing conditions, including the approval of Annuncio`s stockholders. Stockholders of Annuncio holding sufficient shares to approve the acquisition have agreed to vote in favor of the acquisition. The acquisition is scheduled to close during the first quarter of 2002.
Annuncio was founded in 1997. It is a privately held company.
About PeopleSoft
PeopleSoft (Nasdaq: PSFT) is the world`s leading provider of collaborative enterprise software. PeopleSoft pure internet software enables organizations to reduce costs and increase productivity through collaboration with their customers, suppliers, and employees. PeopleSoft`s integrated, best-of-breed applications include Customer Relationship Management, Enterprise Service Automation, Supply Chain Management, Human Resources Management, Financial Management, and Enterprise Performance Management. More than 4,700 organizations in 107 countries run on PeopleSoft software. For more information, visit us at www.peoplesoft.com.
Note to Editors: PeopleSoft and the PeopleSoft logo are registered trademarks. All other company and product names may be trademarks of their respective owners.
CONTACT:
PeopleSoft Inc.
Steve Swasey
925/694-5230
steve_swasey@peoplesoft.com
Leslie Johnson
925/694-5684
leslie_johnson@peoplesoft.com
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