COMMERCIALWARE BUILDS ON SUCCESS IN 2001 BY MEETING MARKET DEMAND THROUGH MULTIPLE PRODUCT OFFERINGS
Retail Commerce Software Provider Closes Year with New Customer Wins and Strong Customer Loyalty
Natick, Mass. – January 15, 2002 – CommercialWare, Inc., a leading provider of retail commerce infrastructure software, today announced that it finished 2001 successfully with new customer wins. This comes as a direct result of the continued development and release of new product offerings as well as new implementations of the company`s flagship product, retail.dot.commerce. The new product successes build upon the company`s solid business momentum demonstrated by strong customer loyalty through numerous license upgrades and add-on modules, as well as substantial quarter over quarter increases in license revenue. These accomplishments further strengthen CommercialWare`s leadership in the multi-channel retail order management, customer service and fulfillment software market.
In 2001, CommercialWare added and implemented new products that anticipated the changing needs of retailers and direct marketers. integration.dot.commerce, the newest addition to the CommercialWare product line this year, provides retailers and direct marketers with the ability to easily integrate CommercialWare products into their existing IT infrastructure. integration.dot.commerce maps and translates application data into the appropriate format and supports industry standard protocols so that CommercialWare`s software can fit easily into any architecture.
Another new addition to CommercialWare`s product line is collaborate.dot.commerce, an automated, comprehensive drop-ship supply chain solution. This product integrates with any order management system and has been successfully installed at new customer sites supported by CommercialWare`s order management application, retail.dot.commerce, as well as non-CommercialWare order management systems.
CommercialWare also installed analytics.dot.commerce at several large retailers. analytics.dot.commerce is a multi-dimensional business intelligence solution. It extracts data with minimal technical investment and allows end users to develop reports that identify trends. analytics.dot.commerce provides managers with visibility into critical information that will enable them to make strategic business decisions.
CommercialWare continues to strengthen its flagship product retail.dot.commerce, through the introduction of the latest version, 5.0, which was met with broad customer acceptance. CommercialWare`s retail.dot.commerce helps retailers better control inventory, improve customer service and analyze shopping preferences to better know and service their customer. retail.dot.commerce 5.0 includes several key enhancements such as retail integration and additional ecommerce functionality that includes self service and improved commerce engine integration.
CommercialWare currently provides multi-channel retail solutions to over 90 of the nation`s top branded retailers. This year, CommercialWare completed successful implementations, including Illuminations, Abercrombie and Fitch and Camping World to name a few. A significant portion of the company`s existing customers including Chicos, Sundance Catalog and The Mark Group also found value in multiple solution offerings by adding additional products and services in 2001. CommercialWare marks the end of the year with 100 percent customer loyalty.
WolfCamera.com, a new CommercialWare customer, achieved a 20 to 30 percent increase in e-commerce sales since launching the retail.dot.commerce solution when long-standing CommercialWare customer Ritz Interactive acquired the company in October. "We have continued to be impressed with CommercialWare`s ability to deliver proven solutions to its customers through best of breed applications," said Bob O`Hern, vice president of information systems for Ritz Camera Centers. "We believe CommercialWare`s vision combined with the experience of the management team, board of directors and advisory board will make it a clear market leader in providing software to meet the growing demands of tomorrow`s retail leaders."
In addition to adding new products to its line of retail solutions, CommercialWare celebrated several milestone accomplishments in 2001:
· Partnering with Retail Store Systems to resell CommercialWare`s collaborate.dot.commerce drop ship and third party order fulfillment application, thereby delivering a cost-effective solutions to enhance collaboration across the retail supply chain
· Partnering with NetByTel, the leader in voice commerce technology, to resell NetByTel`s entire suite of voice commerce products and hosting services to its existing and future customer base.
· Appointing Jonathan Ellman, a former CommercialWare executive who most recently worked for Epsilon and Chadwicks of Boston, as Vice President of Operations and General Counsel.
· Recognition by AMR Research as significant player in "Scientific Retailing" for nationally recognized apparel retailers in its November 7 Retail Alert.
· Hosting a successful e-Commerce Forum attended by a number of its leading multi-channel retail customers, analysts and partners, demonstrating their thought leadership and addressing the state of the retail market for the 2001 holiday season.
"This year`s achievements speak to CommercialWare`s continued strength as a customer focused company with tremendous domain expertise," said Donny Askin, founder and CEO of CommercialWare. "Despite the turbulence of the marketplace in 2001, we expanded our product line to offer customers the tools they need to stay ahead of the curve. Our goal is to maintain an unwavering focus on the bottom line and deliver products that meet the needs of retailers in this economy. This momentum gives us great confidence as we enter 2002, that we will continue to provide solutions that will enable us to attract new customers to our already strong customer base while enjoying strong growth and market leadership."
About CommercialWare
CommercialWare is the world`s leading provider of commerce infrastructure software for multi-channel retailers. CommercialWare`s retail.dot.commerce and collaborate.dot.commerce suites enable retailers to interact and transact with, and service their customers across multiple channels, ensuring high levels of customer satisfaction and loyalty. The product suites seamlessly link all aspects of the transaction lifecycle – from customer-facing activities such as marketing, order entry, and customer service, to operational activities such as order management, fulfillment, reverse logistics, and supply chain collaboration. CommercialWare powers retail commerce for more than 90 leading retail brands, including Abercrombie and Fitch, Target, Starbucks, Brooks Brothers, J. Jill, Ritz Camera, JoS A. Bank, and Patagonia. For more information, visit CommercialWare at http://www.commercialware.com/
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