First USA Boosts Online Shoppers’ Confidence
Verified by Visa service offers online security to cardholders
(January 16, 2002 – Wilmington, DE) – Responding to consumer interest in additional online security, First USA, Bank One’s credit card company, has launched Verified by Visa, a service that validates cardmembers’ identities through the use of a personal password.
“According to a recent survey conducted by Visa U.S.A., 70 percent of consumers said they would feel safer making purchases on the Web if they had a password verifying their identity,” said Hugh Bleemer, Executive Vice President eBusiness for First USA. “The Verified by Visa service offers our cardmembers that added level of security for online purchases, conveniently.”
Cardmembers who have a Bank One or First USA branded card can register their Visa® card for the Verified by Visa service simply by logging onto www.cardmemberservices.com or www.visa.com/verified. No special software is required. Cardmembers only need to register their Visa card account once and the Verified by Visa service is available immediately upon registration.
Once registered, cardmembers can shop online at participating retailers using password protection. At the end of the “check out” process, consumers will be prompted for their password to confirm their identity. Once the consumer’s identity has been verified, the “check out” is complete! This process takes just a few seconds and is as simple as signing a sales receipt at the cash register.Verified by Visa protects cardmembers, whether they shop on the Web from work or at home. This new password protection reduces the potential for unauthorized card use on the Internet.
First USA’s Verified by Visa will be powered by Cyota, a leading provider of secure payment solutions, ultimately reducing consumers’ exposure to fraud. The agreement between Bank One and Cyota will allow First USA to incorporate any and all Cyota SecureSuiteTM technologies.
For a complete list of participating Verified by Visa retailers and more information about the service, customers can log onto www.firstusa.com, www.bankone.com or www.visa.com/verified.
About First USA
First USA, a subsidiary of Bank One Corporation (NYSE: ONE), is the largest issuer of Visa® credit cards in the world. First USA offers credit cards for consumers and businesses under the First USA and Bank One names and on behalf of its 1,900 marketing partners. These partners include some of the leading corporations, universities and affinity organizations in the United States. Bank One Corporation is the nation`s sixth-largest bank holding company, with assets of more than $270 billion. Visit our site at www.firstusa.com.
Contact:
Juliette Ballak
First USA
302.282.1696
julietteballak@firstusa.com
Suzie Pileggi
spileggi@webershandwick.com
Weber Shandwick
212.445.8170
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