- E-Commerce Division Identifies Precise Search as Key to Increase
Revenue
And Enhance Customer Experience-
Littleton, Mass. - January 16, 2002 - EasyAsk, a developer of precise
search technology for e-commerce sites, announced today that it has
signed Talbots as its newest e-commerce customer. Talbots.com
(www.talbots.com ) is the e-commerce arm of
Hingham, MA-based Talbots, a leading specialty retailer, cataloger, and
e-tailer of classic apparel for women and children.
"We`re very pleased that Talbots recognized the value that precise
search from EasyAsk could bring," said Bob Alperin, CEO of EasyAsk. "In
the current economy, technology investments that increase revenues and
customer loyalty are especially critical."
With EasyAsk precision search technology, customers can more efficiently
search for products online as if they were speaking directly to a
salesperson. For example, if a shopper is looking for a red sweater
under $100, she can type in "red sweater under $100," and EasyAsk will
present only the products that match the requirements. EasyAsk can be
tightly integrated with existing supply chain and inventory management
technologies, allowing merchants to limit searches to only those items
that are in stock at the moment, and can even present items in the order
that is most meaningful to the merchant (e.g., specific manufacturers,
special offers, lower-turn inventory, higher margin products). EasyAsk
has been proven to increase conversion rates and average order size by
more than 50% when implemented at e-commerce sites.
About EasyAsk
EasyAsk Inc., based in Littleton, MA, provides search and navigation
solutions for e-commerce sites and enterprise information portals.
E-commerce customers include Lands` End, Coldwater Creek and wine.com by
e-Vineyard. Thousands of companies have acquired the company`s core
technology, including major corporations such as Siemens, Verizon and
FedEx. Strategic partners include IBM and SAIC. Leading investors
include Sigma Venture Partners and OneLiberty Ventures. For more
information, contact EasyAsk at 1-800-425-8200 or visit our web site at:
www.easyask.com .
About Talbots
Talbots is a leading national specialty retailer and cataloger of
women`s classic apparel, shoes and accessories. The Company operates 797
stores - 438 Talbots Misses stores, including 19 Talbots Misses stores
in Canada and five Talbots Misses stores in the United Kingdom; 204
Talbots Petites stores, including one Talbots Petites store in Canada;
39 Talbots Accessories & Shoes stores; 59 Talbots Kids stores; 35 Woman
stores; and 22 Talbots Outlet stores, including one in Canada and one in
the United Kingdom. Its catalog operation currently expects to circulate
approximately 57 million catalogs worldwide in fiscal 2001. Talbots
on-line shopping site is located at www.talbots.com
.
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