GIVEX EXPANDS SERVICES WITH THE LAUNCH OF AN INNOVATIVE LOYALTY SOLUTION
January 14, 2002 (New York, NY) - Givex Corporation, North America`s premier gift certificate management provider, today introduced a new web-based loyalty solution, capable of running concurrently with a gift card application, into the Customer Relationship Management (CRM) arena.
Aimed at helping the retail and hospitality markets increase customer loyalty, Givex`s new product allows merchants to implement comprehensive customer loyalty programs that are highly customizable, leverage existing technology and support sustained growth. Merchants can select a pre-designed points package or create their own program. "We believe one of the best ways for companies to take advantage of and maximize their customer data is to develop their own CRM package," says Don Gray, president and chief executive officer of Givex Corporation. "We provide some basic turnkey options for our customers that want a simple solution and we provide customers who want a more complex solution with the option to tailor-make a program with all the bells and whistles to meet their specific needs."
Givex also supplies a number of additional services including customized reporting and promotion planning for merchants that desire these services. With a Givex loyalty program merchants can collect important customer information like demographics, buying habits and frequency, to help manage their program effectively.
Additionally, the technology behind the loyalty solution is the same technology behind Givex`s gift card programs and one clear and obvious benefit comes along with this - gift card and loyalty programs can be conducted on the same system. "The dual role of the technology makes our product unique," says Gray. "It means real value and flexibility for merchants, especially those that have been struggling to determine which kind of program to implement." With this technology merchants can invest in a Givex gift card program with the confidence that hardware and software will be compatible with future loyalty initiatives they may develop down the road.
Visit the Givex booth #672 at the National Retail Federation 2002 Annual Convention and Exposition, January 14 - 15, at the Jacob Javits Convention Center, New York, New York, for a live demonstration.
About Givex Corporation
Givex Corporation (www.givex.com) is North America`s premier gift certificate solution provider for the retail and hospitality sectors. Givex seamlessly integrates point-of-sale devices - LAN-based registers, credit card terminals, kiosks and telephones - with the Internet to create a secure real-time gift certificate and loyalty management system that works across all sales channels. Givex also provides a number of turnkey and customizable solutions for managing gift card, loyalty, e-gift certificate and paper gift certificate programs. Patents are pending for the Givex technology in the United States and Canada.
For more information contact:
Karen Budahazy
Senior VP of Marketing
Telephone 1-877-478-7733 or
1-416-350-9660
Fax 1-416-350-9661
Email karen@givex.com
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