Retailers Using Blue Martini eCRM Applications Report Record-Breaking Online Holiday Sales
SAN MATEO, Calif., Jan. 18 -- Blue Martini Software, Inc. (Nasdaq: BLUE) today announced that retailers
using Blue Martini eCRM applications to power their online commerce sites,
reported record-breaking online sales during the 2001 holiday season.
Highlights from quarterly financial reports of some Blue Martin Software
retailing customers include:
-- Bebe, operator of 152 retail stores through-out North America, reported
that its online store, was its highest volume store in December
generating a sales increase of more than 240 percent versus
December 2000.
-- Canadian Tire, the most shopped retailer in Canada, reported its online
channel showed strong growth, with traffic up 70 percent. Traffic and
sales rose in November and December consecutively, reinforcing the Web
store`s key role as a vehicle for customers to access Canadian Tire
both for product research and purchase.
-- Virgin Wines, a subsidiary of the Virgin Group, reported that between
November 1 and December 24, 2001 it shipped almost 500,000 bottles of
wine compared with around 125,000 bottles in the same period last year.
Blue Martini Software customers achieved results in line with the Jupiter
Media Metrix January 2002 study which showed that an average of 51.3 million
unique visitors shopped online each week during the 2001 holiday-shopping
season (week ending Nov. 25 through week ending Dec. 23), up 50 percent
compared with the 2000 holiday-shopping season and up 95 percent vs. 1999.
"Our retail customers continually report great results using Blue Martini
eCRM applications, whether its improved efficiencies in serving their
customers, or in the case of the 2002 holiday season, record breaking sales
revenue," said Monte Zweben, chairman and CEO of Blue Martini Software. "Our
retail customers consider their Blue Martini investment a competitive
advantage because we enable them to provide a truly integrated shopping
experience by leveraging all the key shopping channels available today,
stores, web, phone and catalog."
About Blue Martini Software
Blue Martini Software provides eCRM applications for marketing and selling
profitably across all channels, including websites, wireless devices, email
and stores. Blue Martini applications help customers lower costs and increase
revenues by automating content and catalog management, direct marketing,
interactive selling, channel-enablement and customer service. Blue Martini
Software serves customer-focused global leaders in retail, manufacturing and
consumer goods. Blue Martini Software can be reached at 650-356-4000 or
http://www.bluemartini.com.
NOTE: "Blue Martini" and "Blue Martini Software" are trademarks of Blue
Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and
company names may be the trademarks of their respective owners.
This news release regarding Blue Martini Software includes forward-looking
statements that are subject to risks, uncertainties and other factors that
could cause actual results to differ materially from those referred to in the
forward-looking statements. Such factors include, but are not limited to:
delays in the development or release of new applications or application
enhancements by Blue Martini Software: customization, deployment and/or
operational delays or errors associated with Blue Martini Software`s
applications or those of third parties; and Blue Martini Software`s need to
maintain and enhance business relationships with systems integrators and other
parties. Further details on these risks are set forth in Blue Martini
Software`s filings with the Securities and Exchange Commission ("SEC"),
including its filing on Form 10-Q for the quarter ended September 30, 2001.
These filings are available on a website maintained by the SEC at
http://www.sec.gov . These forward-looking statements are generally
identified by words such as "expect," "anticipate," "will," "intend,"
"believe," "hope," "assume," "estimate," "plan," "should," "designed to" and
other similar words and expressions. Blue Martini Software does not undertake
an obligation to update forward-looking statements.
CONTACT:
Kate Sellers Blatt
Blue Martini Software Inc.
+1-650-356-7851
kateb@bluemartini.com
Kathleen Gratehouse
Schwartz Communications
+1-415-512-0770
bluemartini@schwartz-pr.com
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