Levi Strauss & Co. is taking another shot at direct-to-consumer sales with the launch of LevisStore.com this week. The online store will carry the full line of Levi’s jeans and products that it carries in Levi’s retail stores.
GSI Commerce Inc., an outsourced provider of e-commerce services, is providing online technology, fulfillment, customer service operations and CRM services.
Levi Strauss was among the pioneers of manufacturers selling direct to consumers online but backed off its web initiative after complaints from retailers that it was competing with retailers’ business and business conditions deteriorated to the point where it was unwilling to invest more in its web site.
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