Timebeat.com's strategy to honor competitors' warranties

Timebeat.com Enterprises Inc., an online luxury goods seller, said its affiliate, Watch Central Repair Center, will honor all manufacturers and extended warranties given by Internet competitors, including those who are no longer in business, such as Miadora.com. Chairman of Timebeat.com, Thomas L. Crom commented, "This valuable service, coupled with a physical presence in the watch and jewelry district of New York, will build customer loyalty and brand awareness of Timebeat and Watch Central, ultimately increasing site traffic and sales."