e-Dialog secures $10.5 million in second round of financing

e-Dialog, an e-mail marketing services company, has raised $10.5 million in additional equity financing. The round was led by OneLiberty Ventures from its Advisor Fund 2000. Existing investors Commonwealth Capital Ventures and The Interpublic Group of Companies also participated in the round. Building on a year of steep growth in both revenue and new Fortune 1000 clients, e-Dialog will apply the funds to develop new service offerings and precision marketing technologies, as well as to expand efforts in marketing and sales. "This financing, particularly in such a turbulent investment climate, is a testament to the progress e-Dialog has made toward building a successful business that leads the market beyond simple permission based marketing toward precision e-mail marketing," said John Rizzi, president and CEO of e-Dialog. Because of its consistent focus on serving traditional offline marketers, e-Dialog's client base has been insulated from the onslaught of dot-com failures.