Former CheetahMail EVP Hendricks joins Loyalty Lab

David Hendricks, former executive vice president of sales and marketing for CheetahMail Inc., has joined Loyalty Lab Inc. as vice president of sales and marketing. Hendricks also formerly held executive positions at Experian Inc., and Donnelly Marketing.

Hendricks will be in charge of developing Loyalty Lab’s sales operations, including hiring additional sales representatives and strategic planning. He also will personally manage the company’s East Coast accounts from Loyalty Lab’s office in Stamford, CT.

Hendricks is credited with driving CheetahMail’s rapid growth into a leader in e-mail marketing during his tenure there. He also has expertise in e-commerce marketing and customer relationship marketing.