The NBA has named Daniel Ballister, former vice president of sales and business development for FindWhat.com, as senior director of interactive marketing and sales.
Ballister will work on expanding the NBA’s international sales efforts and will assist in developing means of distributing ad revenue for various marketing platforms. “Dan brings a wealth of experience in leading technology, marketing and sales that will support the development of the NBA’s global marketing efforts. Throughout his career, Dan has had the opportunity to work at the forefront of leading technology, he provides us with a proven leader in ground-breaking media,” said vice president of global media Steven Justman.
At FindWhat.com, Ballister oversaw the consolidation of a 120-person sales and sales operations team, leading to $47 million in revenue. He has also been vice president of sales at Go2Net and Infospace, where he was responsible for overseeing the expansion of the company’s sales and marketing teams, and has held sales positions with Cendant Inc. and Hallmark.
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