TrueSpectra partners with Blue Martini; signs Nordstrom and Forunoff

TrueSpectra, which provides dynamic imaging solutions, has joined Blue Martini's Alliance Program as a Premier Partner, with immediate plans to integrate TrueSpectra's dynamic imaging and visual merchandising capabilities with Blue Martini's customer interaction applications. Blue Martini Software is a provider of enterprise software applications that help companies understand, target and interact with their customers and partners. TrueSpectra and Blue Martini already offer complementary and compatible solutions, and through this alliance, TrueSpectra will offer additional, packaged integration between the companies' technologies in order to add further value to virtual storefronts that use both solutions. TrueSpectra's Dynamic Imaging Solutions allows end-users to interact with products online, try different color combinations, and zoom in to see product details, such as texture. With the integration between Blue Martini applications and TrueSpectra's Dynamic Imaging Solutions, business users will be able to capture and track their online shoppers' interests and behavior during an interactive shopping session. Forunoff and Nordstrom will use the TrueSpectra applications at their web sites. "It is imperative that our customers receive the same high standard of service, whether they are in our shop in Brooklyn or at our store on the Internet," said David Fortunoff, president, Fortunoff.com.