VIEWPOINT RELEASES ENHANCED VIDEO PLAYER FOR RICH MEDIABASED SITE CONTENT AND ONLINE ADS
New Version Provides Enhanced Flexibility
for Developing Video-Based Rich Media Content
New York, March 1, 2006 – Viewpoint Corporation (NASDAQ: VWPT), a leading internet
marketing technology company, today announced the release of Enhanced Viewpoint Video,
a key component of the Viewpoint Media Player, the company’s flagship platform for
delivering rich media-based interactive marketing and advertising programs. Featuring
advanced compression technology, Enhanced Viewpoint Video reduces the costs for
delivering video-based advertisements and improves video quality to provide a superior user
experience.
The new Viewpoint Video Player is designed to provide rich media developers with increased
flexibility in the creation of video-based website content and rich media advertisements. The
enhanced player employs On2 VP7, the newest video compression technology from On2
Technologies. On2 VP7 enables Viewpoint to deliver video files that are on average 30%
smaller than in the previous version of its player. In addition, VP7 can improve video quality
up to 50% over VP6.
“As the use of rich media becomes the cornerstone of any internet marketing campaign, video
files must be small enough to load quickly on viewers’ desktops without sacrificing the high
quality that is crucial to engaging viewers,” said Patrick Vogt, CEO of Viewpoint. “The
ongoing enhancements we make to the Viewpoint Media Player support our commitment to
provide marketers with the most innovative technology ahead of consumer demand. Ongoing
technology upgrades allow for more flexibility and creativity when developing or serving rich
media advertising, which ultimately results in a better user experience.”
The upgraded video player also features an 8-bit alpha video transparency channel, video
compositing with anti-aliased edges and full-screen video. As a result, developers are no
longer restricted to working with rectangular-shaped video content. This allows for the
creation of new video-based online advertising formats, including non-rectangular videos
within the ad space or floating over an HTML web page.
The new version of the Viewpoint Video Player has been made available to the Viewpoint
Media Player Network. The Viewpoint Media Player is estimated to be installed on over 50%
of U.S. computers.
ABOUT VIEWPOINT
Viewpoint is a leading Internet marketing technology company. Viewpoint offers Internet
marketing and online advertising solutions through the powerful combination of its
proprietary visualization technology and a full range of campaign management services,
including creative development, production, rich media, ad serving, search marketing, and
performance measurement. Viewpoint’s technology and services are behind the online
presence of some of the world’s most esteemed brands, including Sony, America Online, GE,
and Toyota. More information on Viewpoint can be found at www.viewpoint.com.
The company has approximately 130 employees principally at its headquarters in New York
City and in Los Angeles.
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FORWARD LOOKING STATEMENTS
This press release contains "forward-looking" statements as that term is defined in the Private
Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint`s
current expectations about its future performance. These statements and expressions are
subject to risks, uncertainties and other factors that could cause Viewpoint`s actual
performance to differ materially from those expressed in, or implied by, these statements and
expressions. Such risks, uncertainties and factors include those described in Viewpoint`s
filings and reports on file with the Securities and Exchange Commission.
Contact: Press:
Financial Dynamics
Allie Burns
202-434-0602
allie.burns@fd.com
or
Investor Relations:
Viewpoint Corporation
212-201-0800
ir@viewpoint.com
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