RockBottomGolf.com Selects Acquity Group’s Commerce OnDemand™ Solution for New eCommerce Site
Chicago, IL: March 7, 2006 Acquity Group, a leading provider of business and technology solutions that optimize business performance, today announced that RockBottomGolf.com has signed a multi-year agreement with Acquity Group to utilize its Commerce OnDemand™ solution for its RockBottomGolf.com eCommerce website. Acquity Group leverages Ecometry’s Blue Martini eCommerce engine as the core technology behind its Commerce OnDemand offering. With the extensive eCommerce experience Acquity Group brings to the solution and a robust OnDemand scalable infrastructure, RockBottomGolf.com has guaranteed itself a platform that will meet this growing retailer’s needs for years to come.
“We are very excited to be working with RockBottomGolf.com. They are part of a large segment of growing online businesses that rely heavily on the power of robust eCommerce capabilities at a cost-effective price to run their business,” said Rick Nash, Portfolio Director, who is responsible for overseeing Acquity Group’s business development efforts in the greater Kansas City area.
The new site will utilize the full functionality of the Commerce OnDemand solution including robust promotional capabilities, the ability to rapidly create custom micro-sites for targeted audiences and powerful product syndication capabilities to expand the reach of their customer base. Like all Commerce OnDemand sites, RockBottomGolf.com will also feature powerful and flexible e-merchandising, integrated e-marketing, advanced sales and promotion management tools and robust catalog management features.
“Acquity Group brings exceptional eCommerce experience from dealing with large retail brands and couples that with the most powerful promotional eCommerce capabilities we’ve seen in the market. The site will offer users the most intuitive and user-friendly experience that current technology affords,” said Tom Rath, CEO of RockBottomGolf.com.
“We are thrilled to be working with RockBottomGolf.com, one of the country`s leading online specialty golf retailers,” said Chris Dalton, CEO, Acquity Group. “Our Commerce OnDemand solution reflects the growing demand for best of breed eCommerce solutions in a hosted, turn-key model.”
About Acquity Group
Acquity Group is a leading provider of business and technology solutions designed to optimize business performance. Its consultants deliver measurable results
to top-tier organizations by streamlining processes, fueling efficient internal collaboration and aligning systems for maximum revenue generation. Its clients include Eastern Mountain Sports, Petsmart, Men’s Wearhouse, Bebe, Nautilus Inc. and Shimano. Acquity Group is headquartered in Chicago, IL, and has offices in Irvine, Calif., Overland Park, KS, and Scottsdale, Ariz. For more information, visit www.acquitygroup.com or www.commerceondemand.com.
Dave Macey or Steve Lundin
(312) 238-9308
dmacey@bigfrontier.org
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