An increase in visits at six of the top 10 computer sites
Six of the top 10 online hardware manufacturers’ sites experienced increased visits in September, according to Nielsen/NetRatings. MyInks.com led the group with a 142% increase to 1.48 million from 612,000 in September 2004.
IBM experienced the second largest increase, with visits rising 36% to 3.4 million from 2.5 million a year earlier; followed by Palm, up 33% to 1.6 million from 1.2 million; Apple, up 32% to 25.8 million from 19.5 million; Hewlett Packard, up 30% to 12.7 million from 9.8 million; and Dell, up 21% to 15.5 million to 12.8 million.
Sites experiencing a drop in visits were Sun MicroSystems, down 29% to 2 million from 2.8 million, and Gateway, down 10% to 1.8 million from 2 million.
Apple recorded the most visits, followed by Dell, Hewlett Packard, IBM, Sun MicroSystems, Gateway, Palm, XM Satellite Radio (1.5 million), MyInks.com, and Engadget (1.3 million).
In the top 10 ranked by time per visit, Apple led with 48 minutes, 32 seconds; followed by IBM, 20 minutes, 23 seconds; Cisco Systems, 17 minutes, 56 seconds; Dell, 17 minutes, 26 seconds; XM Satellite Radio, 13 minutes, 52 seconds; Hewlett Packard, 13 minutes, 46 seconds; Nintendo, 12 minutes, 28 seconds; Creative, 12 minutes, 19 seconds; Palm, 10 minutes, 41 seconds; and Intel, 9 minutes, 40 seconds.
Also in September, the books, movies and music segment had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions in millions:
Books, Movies & Music, 1,959.4
Auctions, 1,677.3
Electronics, 1,164.4
Home Improvement, 1,148.9
Personal Care, 1,097.0
Apparel & Jewelry, 874.0
Domestics, 540.1
Art Prints & Posters, 303.3
Events & Tickets, 222.6
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