CDNow hires Alliance Entertainment for content and product fulfillment

CDNow, online music seller, has hired Alliance Entertainment, a provider of business-to-business commerce solutions to the home entertainment product marketplace, for fulfillment, distribution and content services. As one of CDNOW's fulfillment partners, Alliance Entertainment will provide fulfillment and distribution services to CDNOW's customers. In addition, CDNOW has continued its license of Alliance's All Music and All Movie Guides which provide music and movie data. CDNOW sells over 500,000 items including CDs and movies on VHS and DVD to its 4.2 million customers. Alliance Entertainment will provide order processing, fulfillment and customer service for many CDNOW products. CDNOW is also using Alliance's industry leading All Media Guide entertainment databases, which include music and movie reviews, biographies, ratings, images, titles, credits and thousands of descriptive categories.