Online shoppers are more likely to use in-store technologies
Online shoppers are more likely than other consumers to use in-store technologies such as self-checkout systems and kiosks, according to a new report from Forrester Research.
Forrester found that a web buyer is 28% more likely than a non-web buyer to use a self-checkout system. This year, 61% of all North American consumers have used self-checkout, compared with 71% of online consumers and 80% of web buyers.
Forrester also found that a web buyer is 78% more likely than a non-web buyer to use an in-store kiosk. This year, only 14% of all North American consumers have used a kiosk, compared with 19% of online consumers and 24% of web buyers.
As consumers engage in more online shopping, they also see in-store technologies as more valuable, according to Forrester. 54% of web buyers and 48% of online consumers said self-checkout is valuable, compared with 41% of all North American consumers. And 23% of web buyers and 19% of online consumers considered kiosks valuable, compared with 15% of North American consumers.
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