Three More Online Retailers Reporting Sell-Through
Channel Intelligence adds RitzCamera.com, PC Mall and Good Guys to growing list of preferred dealers
Celebration, Fla. (August 18, 2003) - As manufacturers continue to be challenged to select services with proven return on investment, Channel Intelligence announced three respected online retailers that have implemented sell-through tracking. RitzCamera.com, PC Mall and Good Guys have each implemented Channel Intelligence`s real-time POS tracking (RPT) system. This system allows manufacturers to receive product-by-product sell-through information for sales leads that come from the manufacturer`s site, through Channel Intelligence`s Channel Buy Links service, to the retailer.
"We now have about 25 percent of our 169 retailers providing sell-through data," says Alan Fulmer, President of Channel Intelligence. "This is a tremendous benefit to our manufacturer clients who send leads to these retailers and then can see, in real time, whether or not those leads converted into actual sales."
"This was a very simple implementation for us," said Andre Brysha, VP and Chief Marketing Officer of Ritz Interactive, Inc. "We`ve been getting a number of highly qualified leads from Channel Intelligence`s manufacturing clients so we`ve been looking for ways to encourage other manufacturers to use their service as well. Providing reporting just makes it easier on everyone."
Channel Intelligence`s RPT system only reports the transaction information to the manufacturer - the product sold, the price and quantity of the products sold. It does not collect a customer`s personally identifiable information. Customer information remains solely with the retailer.
"We realize that customer information is very confidential to retailers, so it was important to focus only on reporting transaction information - this separation between customer and transaction data is critical in maintaining a strong relationship between the manufacturers and their retailers," says Shailesh Adhav, VP of Dealer Relations for Channel Intelligence. "Manufacturers need to understand the value of our services and can do that more easily when retailers report sales. At the same time retailers want to maintain their customer relationships and information."
These three dealers represent some of the main industries covered by Channel Intelligence`s services - computing (PC Mall), consumer electronics (Good
Guys) and photo and video (Ritz Camera). Channel Intelligence`s computing clients include industry leaders such as HP, 3Com, Palm and Viewsonic. In the consumer electronics arena, Channel Intelligence`s clients include Panasonic, Sharp and Samsung. Its photo and video clients include Canon, Fuji Photo Film and Olympus.
About Channel Intelligence Inc.
Channel Intelligence Inc. develops services that improve the online and offline sales process between manufacturers, dealers, and consumers. These services allow manufacturers and dealers to capture incremental sales, maintain margins, reduce shopping cart abandonment, and refine product flow through the channel, all the while improving the shopping experience for the customer. Channel Intelligence Inc. is privately held. For more information,
contact: Channel Intelligence Inc., 1180 Celebration Blvd., Celebration, FL 34747; phone (321) 559-2300; fax (321) 559-2379; www.channelintelligence.com.
Contact:
Michelle Damico
Tech Image Ltd. for Channel Intelligence
(847) 632-0040 x234
Michelle.damico @techimage.com
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