FTD.com lets shoppers order online through their cell phones
FTD Inc.’s FTD.com is the first retailer to participate in the mGifts wireless ordering service launched today by Juice Wireless Inc.’s MobileBday.com, Juice Wireless said today.
The mGifts service sends a text message to a consumer`s cell phone as reminder of someone’s birthday, providing a link to make an online purchase through FTD.com directly from an Internet-capable wireless phone, a spokesman for Juice Wireless says. The text message also includes a toll-free phone number for consumers who prefer to place an order by phone.
"At FTD.COM we offer our customers the most convenient and reliable way to order flowers and gifts, be it over the phone or on the Internet," said Dan Smith, executive vice president of FTD.COM. "We believe the mGifts program by Juice Wireless extends that convenience, and we are excited to participate and offer our services through this mobile venue."
To participate, consumers log in at MobileBDay.com and enter the names, e-mail addresses and birth dates of people to whom they want to send gifts. After sending a confirmation e-mail to those people to verify their birth dates and e-mail addresses, MobileBDay.com sends text message reminders to the gift sender.
Juice Wireless expects to name several other participating retailers within the next few months, the spokesman says.
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