Bath & Body Works picks GSI Commerce
Bath & Body Works, a unit of Limited Brands Inc., will use GSI Commerce Inc. as a third-party provider for its recently launched e-commerce site. Under the arrangement, Bath & Body Works will utilize GSI for e-commerce platform operations and fulfillment.
The Bath & Body Works online store provides customers with help-to-shop features such as shop by brand, fragrance, or solution.
The online store also offers a “create your own gift” feature, which helps shoppers create customized gifts for personal care activities. “There is a significant direct-to-consumer opportunity for Bath & Body Works,” says Ruben Pinchanski, executive vice president of Limited Brands Direct.
Limited Brands is No. 53 in the Internet Retailer Top 400 Guide to Retail Web Sites.
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