McDonald’s restaurants use web/cell phone program to deliver coupons
In a move to get more in-store traffic from young adults, a group of 600 California McDonald’s restaurants is distributing electronic coupons in a web site/cell phone promotion.
The 600 restaurants, all members of the McDonald’s Operators’ Association of Southern California, let consumers go to a web site to enter their cell phone number to receive a coupon for a free McFlurry ice cream desert sent as a text message to their phone. The association will be advertising the program on buses and billboards, and consumers will also have the option to use a code number in the ads to send a text message to McDonald’s, which will then send an electronic coupon back to their phone.
"This promotion is yet another example of how McDonald`s is reaching out to the youth market in a way that is meaningful to them," said Clayton Paschen III, president of the association. "As a leader in the food industry, McDonald`s continues to provide customers choices and offers that fit in with their lifestyles."
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