Eight of the top 10 online shopping sites experienced increased visits in September, with seven posting double digit growth, according to Nielsen/NetRatings. Target led the group with an 81% increase to 15.9 million visits from 8.8 million a year earlier.
Overstock.com experienced the second largest increase, with site visits rising 60% to 12.1 million visits from 7.5 million a year earlier; followed by Ticketmaster, up 50% to 11.1 million from 7.4 million; Wal-Mart Stores, up 39% to 15.6 million from 11.2 million; Dell, up 21% to 15.5 million from 12.8 million; Amazon, up 19% to 35.5 million from 29.9 million; eBay, up 17% to 52.9 million from 45.4 million; and Shopping.com Network, up 3% to 14.8 million from 14.3 million.
Only two of the top 10 sites experienced a drop in visits—Yahoo Shopping, down 30% to 11.1 million from 15.8 million, and Expedia, down 8% to 14.5 million from 15.8 million.
EBay posted the highest time per visit at 2 hours, 2 minutes and 37 seconds; followed by Amazon, 22 minutes, 12 seconds; Dell, 17 minutes, 26 seconds; Expedia, 13 minutes, 36 seconds; Ticketmaster, 11 minutes, 48 seconds; Overstock.com, 10 minutes, 13 seconds; Target, 10 minutes, 8 seconds; Wal-Mart Stores, 10 minutes, 7 seconds; and Shopping.com Network, 3 minutes, 3 seconds, and Yahoo Shopping, 2 minutes, 33 seconds.
Also in September, The Procter & Gamble Co. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading companies and their number of impressions (in millions) are:
The Procter & Gamble Company 436.0
The New York Times Company 393.3
General Mills, Inc. 298.5
Hydroderm Beverly Hills 251.8
Nestle USA, Inc. 229.5
Cadbury Schweppes 195.7
L'Oreal SA 152.0
PepsiCo, Inc. 145.6
Energizer Holdings, Inc. 123.0
Busted Tees 100.5
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