Visits increase at 8 of the top 10 online shopping sites, study finds

Eight of the top 10 online shopping sites experienced increased visits in September, with seven posting double digit growth, according to Nielsen/NetRatings. Target led the group with an 81% increase to 15.9 million visits from 8.8 million a year earlier.

Overstock.com experienced the second largest increase, with site visits rising 60% to 12.1 million visits from 7.5 million a year earlier; followed by Ticketmaster, up 50% to 11.1 million from 7.4 million; Wal-Mart Stores, up 39% to 15.6 million from 11.2 million; Dell, up 21% to 15.5 million from 12.8 million; Amazon, up 19% to 35.5 million from 29.9 million; eBay, up 17% to 52.9 million from 45.4 million; and Shopping.com Network, up 3% to 14.8 million from 14.3 million.

Only two of the top 10 sites experienced a drop in visits—Yahoo Shopping, down 30% to 11.1 million from 15.8 million, and Expedia, down 8% to 14.5 million from 15.8 million.

EBay posted the highest time per visit at 2 hours, 2 minutes and 37 seconds; followed by Amazon, 22 minutes, 12 seconds; Dell, 17 minutes, 26 seconds; Expedia, 13 minutes, 36 seconds; Ticketmaster, 11 minutes, 48 seconds; Overstock.com, 10 minutes, 13 seconds; Target, 10 minutes, 8 seconds; Wal-Mart Stores, 10 minutes, 7 seconds; and Shopping.com Network, 3 minutes, 3 seconds, and Yahoo Shopping, 2 minutes, 33 seconds.

Also in September, The Procter & Gamble Co. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading companies and their number of impressions (in millions) are:

The Procter & Gamble Company 436.0
The New York Times Company 393.3
General Mills, Inc. 298.5
Hydroderm Beverly Hills 251.8
Nestle USA, Inc. 229.5
Cadbury Schweppes 195.7
L`Oreal SA 152.0
PepsiCo, Inc. 145.6
Energizer Holdings, Inc. 123.0
Busted Tees 100.5