Marketworks names Ken Powell as its new CEO

Marketworks, a technology and marketing services company for multi-channel online businesses, has named Ken Powell as CEO. Most recently, he served as managing director of worldwide sales operations for Elance, a company whose customers include Motorola and General Electric.

Powell previously served as chief executive for River Logic and EXE Technologies. He also worked at Oracle Corp., Apple Computer and Digital Equipment Corp.

“Ken is what we call an active CEO, meaning he’s on the front line making sales and marketing contributions that affect the business on a daily basis,” said Paul Lundy, Marketworks’ chief marketing officer. “He has the depth of experience, domestically and globally, to deliver the right strategy that will take Marketworks to the next level.”

Marketworks delivers more than 400 million online shoppers each month to major e-marketplaces, shopping comparison sites, search engines, and web storefronts, the company says.