Napa, CA. March 13, 2006 —Homegrown Naturals, Inc., the owner of high-quality natural and organic food brands Annie’s Homegrown, Annie’s Naturals, Consorzio, and Fantastic Foods, has seen online sales jump after ScanAlert began certifying the company’s web sites as HACKER SAFE.
Homegrown Naturals, Inc. recently ran a 25-day A/B split test to determine how ScanAlert’s web site security certification service affected the shopping behavior of visitors. The test data showed that visitors who visited a HACKER SAFE certified www.Annies.com had a 7.53% higher conversion rate than the control. Since then, ScanAlert has expanded daily audits and real-time certification to include www.Consorzio.com and www.FantasticFoods.com.
"The A/B test overwhelmingly showed that users feel more comfortable buying from a HACKER SAFE certified web site,” said Homegrown Naturals Web Manager Mark Berger. “ScanAlert has helped us harden our security, while raising online sales much faster than we thought possible. We expect that certification of our three sites will sharply increase the number of first time buyers as well as sales to existing customers.”
“With hackers continuing to have success stealing credit card data, online retailers need to address consumers’ fears about the security of online shopping,” added ScanAlert Director of Marketing Nigel Ravenhill. “Independent auditing and certification of site security through the HACKER SAFE service creates an online shopping experience where consumers feel more secure and confident buying products such as Arthur Pasta.”
About HACKER SAFE Certification
ScanAlert’s HACKER SAFE service protects consumers against identity theft and credit card fraud by conducting comprehensive daily security audits of subscribing web sites and certifying their compliance with stringent security standards in real time through display of the HACKER SAFE certification mark. In scientific A/B testing by more than 300 online retailers including national chain stores, HACKER SAFE certification increased sales conversions an average of 14.2% compared to the control. Every day, tens of millions of online shoppers worldwide visit HACKER SAFE certified sites.
About Homegrown Naturals Inc.
Homegrown Naturals, Inc. is committed to offering delicious, convenient foods made with natural or organic ingredients. With a focus on making its products available to more consumers, Homegrown Naturals also adheres to standards of product quality and brand heritage created by each company`s founders. The growing family of well-loved Homegrown Naturals brands includes: Annie’s Homegrown, the leading organic and natural pasta and snack food company; Annie’s Naturals, producer of best-selling dressings and condiments in the natural foods market; Fantastic Foods, a leading brand of vegetarian convenience foods; and Consorzio, a maker of dressings, marinades and oils. All of Homegrown Naturals’ products are 100% natural and can be found nationwide in natural food stores, supermarkets and mass merchants, as well as online.
About ScanAlert, Inc.
Headquartered in Napa, CA, ScanAlert is the world’s largest web site security certification company, protecting over 70,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their online businesses include A&E Network, Cabela’s, Frederick’s of Hollywood, PETCO, The Sports Authority, Warner Brothers, and Yankee Candle. For more information, please visit www.scanalert.com.
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ScanAlert Contact:
Nigel Ravenhill
Director of Marketing Communications
Tel: 707-224-7656 X111
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