Batteries.com Launches New Creative Search Campaign
Micro-Site by iCrossing(TM) Features Unique Characters to Increase Search Engine Visibility
SCOTTSDALE, Ariz., March 14 -- iCrossing, a digital marketing agency and a strategic business unit of iCrossing, Inc., today announced that online battery superstore Batteries.com has partnered with iCrossing to create an innovative marketing campaign organized around an affinity site. The extended campaign, which has been designed to create brand awareness for Batteries.com, also emphasizes viral search marketing.
"Expanding our relationship with iCrossing to include creative was an easy decision," said Dale Petruzzi, President of Batteries.com. "Stephen Tortorici and his team were instructed to make our business look edgy, fun and interesting. They`ve done that and more with the affinity campaign that they created. From concept to execution, consumers everywhere will be talking about Dr. Schwieger for a long time to come."
The micro-site (http://thedoctor.batteries.com/) features the fictional Dr. Thurston Schwieger -- "a battery sociologist" -- who offers educational and humorous commentary on the emotional impact of battery life. iCrossing created the fictional character to engage Batteries.com`s customers in a new way and leverage the search audience by targeting untapped markets. The micro-site links visitors to Batteries.com`s online storefront for making purchases.
"We`re very excited about showcasing our world-class creative talent and bringing greater awareness to Batteries.com and its customers, "said Jeffrey Herzog, CEO of iCrossing. "The online retail marketplace is more competitive than ever and targeted creative content is a critical component to the success of any business. This is yet another testament to the original and edgy concepts that we are developing at iCrossing, which are resonating with clients and consumers alike."
About Batteries.com
Batteries.com (www.batteries.com) is a leading online battery superstore and information site for batteries, electronics, flashlights and mobile products. Consumers experience a convenient, private and informative shopping experience that encourages purchases essential to their lifestyle. As the ultimate battery source, batteries.com offers thousands of brand-name products, a larger selection of products than a typical store-based retailer, at competitive prices. Open to shoppers 24 hours a day, seven days a week, the company firmly believes it provides customers with a superior shopping experience, making buying batteries interesting and less of a chore.
About iCrossing
iCrossing is a strategic business unit of iCrossing, Inc., the digital marketing network driving the future of advertising. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers worldwide through search, mobile and emerging applications. The company is headquartered in Scottsdale, Arizona, with offices located in New York, Chicago and San Francisco. For more information about the digital marketing agency, please visit http://www.icrossing.com/; for more information about the digital marketing network, please visit http://www.icrossinginc.com/.
Certain statements contained in this document may be deemed to be forward- looking statements. iCrossing intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements include, but are not limited to: (i) expectations of increased sales and further market penetration by development and implementation of the micro- site, and (ii) expectations of increased sales and further market penetration by creation of the advertising campaign iCrossing cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include, but are not limited to: (a) changes in the market for iCrossing services; (b) the failure of iCrossing`s services to deliver commercially acceptable performance; and (c) iCrossing`s ability to complete service agreements with clients for its services.
CONTACT:
Jennifer Pelczarski
+1-480-282-6036
jennifer.pelczarski@icrossing.com
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